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The fragrance forecast of 2025

The fragrance forecast of 2025

Ready to discover the hottest perfume trends of 2025? This year is all about daring blends and unexpected twists. Whether you’re into fruity freshness, reinvented florals, or rich gourmand creations, there’s a trend for everyone. Here are our top three—and the perfumes that define them.

Velvet Fruits

Stone fruits are stealing the spotlight this year, with notes of plum, mango, peach, and apricot taking center stage. These fragrances bring a juicy sweetness layered with a soft, velvety touch. Ideal for those who love a touch of indulgence.

Reinvented Florals

Florals are making a comeback, but with a modern twist. Think roses reimagined: fresh, subtle, and effortlessly elegant. These minimalist florals offer a sophisticated take on timeless beauty, perfect for those who love understated luxury.

Grown-up Gourmands

Sweet, but with an edge. In 2025, gourmand fragrances are evolving beyond the usual vanilla, incorporating bold and unexpected notes like coffee, truffle, and even soy. These rich, multi-layered perfumes offer a refined yet daring twist.

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Perfume escapes: be taken on a journey

Perfume escapes: be taken on a journey

Dreaming of a mini-vacation without packing your bags? Let these four perfumes transport you. With a single spray, you'll travel to sunny beaches and bustling cities. Here are our tips for a free trip. In Love With The Cocos from Fugazzi In Love With The Cocos is an ode to summer romance. Influenced by sandy sunscreen touching the skin and sticky cocktails spilt in ecstasy across a bar. This fragrance is zesty and rich. Filled with notes of lemon drops, coconut water, and gentle touches of amber and musk, this is, quite simply put, good times in a bottle. Sun Sand BLVRD - Parfumado Sun Sand Blvrd is a fresh, relaxing perfume that belongs to the Woody fragrance family. Experience a warm, woody, sensual summer breeze as you walk along a sunny boulevard. Perfect for those who want to get away from the hustle and bustle, and relax. Rose + Water from Stellair. This unique perfume takes you to a serene spa by the sea. Let the soft scent of blooming roses embrace you. Relax with calming tones of musk and cashmeran as you enjoy the sound of the waves. It's like getting a massage while the sun slowly sets.

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How to prevent perfume from evaporating once and for all!

How to prevent perfume from evaporating once and for all!

Perfume may seem like a simple addition to your daily beauty routine: a few sprays here and there, and that's it. But like everything in life, you have to do it right to achieve the results you desire. Applying perfume takes precision and knowledge. But you know that that's why you are here. There's nothing more annoying than perfume you can't smell after an hour. In the end, you're the one who wants to enjoy it the most (and longest). These insider tips will ensure your perfume never goes away in an hour, and you keep smelling all day! Step 1. - Moisturise your skin Before applying perfume, your skin must be clean. That's why perfume application is most ideal after a bath or shower. But your skin shouldn't be dehydrated, ideally, your skin should be on the oily side. That is why it's best to moisturize your skin first before applying perfume, for example, with body lotion. You can also use a little vaseline on the spot where you are going to spray. This will keep your skin oily and ensure your perfume lasts as long as possible. Step 2. - Find the right spots While it's easiest to spray like hell into the air and simply step through the mist but that's not the most effective spraying technique. In fact, the more accurate you are the most you'll get out of your bottles, apply your perfume to places where you can feel your heartbeat. These points are usually warm and help to make your scent more fragrant. Some great application spots are; - Your wrists- Between your collarbones- On the back of your neck- Behind your ears- On the inside of your knees and elbows Step 3. - Don't rub perfume in After applying your perfume, avoid the tendency to rub it in. I know the temptation is strong. But temptation is your worst enemy here like a cookie jar is one week from your wedding. Rubbing your skin together creates heat which causes a chemical reaction. In turn, this leads to the disappearance of top notes. Put simply, the fragrance molecules are rubbed to pieces. Instead, you should apply your perfume and let it dry on your skin so that your skin can do its thing and absorb.

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Boost your mood with perfume

Boost your mood with perfume

Did you know that perfume can uplift your mood? It’s not just a myth - it's science! By choosing the right scent, you can influence your emotions, reduce stress, and amp up your energy. Discover how the power of perfume notes can transform your day from blah to brilliant. Unwind with these perfume notes We all have those days where we need to chill out and escape the hustle. These perfume notes are like a cozy blanket for your senses, perfect for creating a calm, serene atmosphere. Lavender: Floral and herbal. Known for its calming effects. Imagine being wrapped in a soft, soothing blanket of calm. Ylang-Ylang: Floral and fruity. It reduces stress and anxiety. Feel light and carefree with this soothing scent. Vanilla: Sweet and warm. It creates a cozy atmosphere. Vanilla wraps you in a sense of comfort and calm. Jasmine: Rich and sweet. Enhances a sense of peace. It's like walking through a garden at twilight, full of serenity and calm. Stay sharp with these perfume notes Ready, set, focus! These perfume notes help you center your thoughts and keep that mental clarity going strong. Vetiver: Earthy and woody. A solid base that helps you organize your thoughts and maintain concentration. Sandalwood: Warm and creamy. Calms your mind and helps you focus on what really matters. Cedarwood: Woody and aromatic. Sharpens your mental clarity and keeps your mind clear. Patchouli: Deep and musky. Provides emotional stability and helps you stay balanced, even on hectic days. Energize your day with these perfumes Need an energy boost? These perfume notes are your go - to for freshness, clarity, and that extra kick to improve your mood and focus. Citrus: Bright and zesty. Think lemons or juicy oranges that give you an instant energy lift. Peppermint: Cool and refreshing. Not only boosts your energy but keeps your mind sharp and focused. Ginger: Spicy and warm. This note wakes you up, making you feel alert and ready to tackle any challenge. Eucalyptus: Clean and crisp. Opens up your airways, refreshing your mind and clearing away fatigue.

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